1. Collecting Personal Information
When you visit MOKA (the “Site”), we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”.
Device Information
Examples of Personal Information collected:
- Web browser version
- IP address and time zone
- Cookies and similar tracking technologies
- What pages or products you view
- Search terms used on the Site
- How you interact with the Site
Purpose of collection:
- To load the Site accurately for you
- To perform analytics on Site usage and performance
- To improve and optimize our services
Source: Collected automatically using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: Shared with Shopify and analytics partners.
Order Information
Examples of Personal Information collected:
- Name
- Billing and shipping address
- Payment information (such as credit card details, depending on your selected method)
- Email address and phone number
- Products you order and transaction history
Purpose of collection:
- To process and fulfill your orders
- To process your payment
- To arrange shipping and provide invoices and/or order confirmations
- To communicate with you about your order
- To screen orders for potential risk or fraud
- To provide personalized recommendations, including Five-Element inspired suggestions
Source: Collected directly from you.
Disclosure for a business purpose: Shared with Shopify and payment processors.
Customer Support & Energy Reading Information
Examples of Personal Information collected:
- Name and contact details (email, phone number)
- Messages you send to our support team
- Optional birth information (such as date and time of birth) used only to generate your Five-Element or Taoist-inspired analysis
Purpose of collection:
- To provide customer and technical support
- To generate optional AI / Five-Element interpretations when you request them
- To improve our services and experience
Source: Collected directly from you.
2. Minors
The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us using the details in the “Contact” section below to request deletion.
3. Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy .
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We do not sell your Personal Information.
4. Behavioural Advertising & Analytics
As described above, we use your Personal Information to provide you with personalized recommendations and relevant marketing, which may include:
- Element-based product suggestions aligned with your energy profile
- Newsletters and special offers (if you have opted in)
- Targeted advertising on platforms such as Google, Meta (Facebook / Instagram), TikTok, etc.
For example, we may use:
- Google Analytics to help us understand how customers use the Site.
- Shopify’s analytics tools to track store performance.
- Advertising pixels or cookies to deliver more relevant ads.
You can opt out of targeted advertising by:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
5. Using Personal Information
We use your Personal Information to provide our services to you, which include:
- Offering products for sale and processing payments
- Arranging shipping and fulfilling orders
- Providing order confirmations and updates
- Running optional AI / Five-Element readings or recommendations
- Communicating with you and keeping you up to date on new products, services, and offers (where permitted)
6. Lawful Basis (GDPR)
If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:
- Your consent
- The performance of a contract between you and the Site
- Compliance with our legal obligations
- To protect your vital interests
- To perform a task carried out in the public interest
- Our legitimate interests, which do not override your fundamental rights and freedoms
7. Retention
When you place an order through the Site, we retain your Order Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the “Your Rights” section below.
8. Automatic Decision-Making
We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you based solely on automated processing.
Our processor Shopify may use limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you, for example:
- Temporary denylist of IP addresses associated with repeated failed transactions
- Temporary denylist of credit cards associated with denylisted IP addresses
9. Cookies
Cookies are small text files placed on your device. We use cookies to remember your preferences (such as language or region), keep your shopping cart active, and help us understand how you use the Site.
Types of cookies we may use include:
- Strictly necessary cookies (for basic store functions and checkout)
- Performance and analytics cookies (to improve the Site)
- Advertising cookies (for personalized ads, where consented)
Most browsers automatically accept cookies, but you can choose to set your browser to remove or reject cookies. Please note that blocking cookies may negatively affect your experience on the Site and some features may not be available.
10. Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
11. Your Rights
GDPR
If you are an EEA resident, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the details below.
Your Personal Information will be initially processed in the country where our store is hosted and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, please see Shopify’s GDPR materials.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the “Right to Know”), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us using the details below.
12. Changes
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for operational, legal, or regulatory reasons. The updated version will be posted on this page and will indicate the latest revision date at the top.
13. Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@mokadao.com or by mail using the details below:
MOKA